摘要：ABSTRACT :In these particular market slippers sandals and slippers imitation leather, CV.ARIZONA implement marketing strategies that are used as follows: productstrategy, pricing strategy, distribution channel strategy and promotion strategies.In addition to knowing which marketing strategies are used, authors can alsofind out the level of sales of products acquired CV sandals Arizona starting in2002 until 2006. In mid-2003 until 2006 product sales increased graduallysandals, because in 2002 marketing their products around the region only Bogorand Jakarta.
