摘要：ABSTRACT :Writing is made to determine the effect of volume sales promotion costs inPT.Sarinah Over 5 Years. Writing method used in scientific writing is theLibrary Studies and Field Studies. Sales promotion of goods sold or whether ornot a very close relationship with sales volume and survival of the enterprise anddetermine the appropriate type of promotions to increase your profits. Inscientific writing, the author obtained the data from PT. Jl.MH.Thamrin Sarinahwhich is located at No.11, the company is engaged in retail. From the dataanalysis using the calculation formula of multiple regression and correlationcoefficients obtained conclusion that the cost of a very strong promotional effecton sales results and suggestions that diajurkan author if the result is more salesjumped promote through advertising and publicity
