摘要：The main purpose of advertisement is to send a message to the customers abouta product. Advertisement can persuade, attract, or influence customers to buy aproduct. The use of the right structure of advertisements is expected to make thecustomers understand about the content of the advertisement itself. Therefore,this research is focused on researching the elements and the structure of Englishadvertisments. Indeed, the aims of the research are to describe the elements andthe structures of English advertisements. The method used in this research is adescriptive qualitative method. By using this method, the writer collected dataand provided evidence related to problem formulation of the study. The use ofthis method is related to the problem formulation which focuses to describe theelements and the structures of English advertisements. The source of the dataconsists of 50 English cosmetics advertisements from Vogue Magazine, edition2004 up to 2007. The result of study shows most English advertisements aremade up of 5 elements, i.e.: Headline, Sub headline, amplification of story,proof of claim, and action to take. In addition, there are 8 types structures ofEnglish advertisements, namely: Headline - Sub headline - Amplification ofStory - Proof of Claim - Action to Take, Headline - Sub headline -Amplification of Story - Action to Take, Headline - Sub headline -Amplification of Story - Proof of Claim, Headline - Sub headline - Proof ofClaim - Action to Take, Headline - Sub headline - Amplification of Story,Headline - Amplification of Story - Proof of Claim - Action to Take, Headline -Amplification of Story - Action to Take, Amplification of Story - Proof ofClaim - Action to Take.
