摘要：The main purpose of advertisement is tosend a message to the customers about aproduct. Advertisement can persuade,attract, or influence customers to buy aproduct. The use of the right structure ofadvertisements is expected to make thecustomers understand about the content ofthe advertisement itself. Therefore, thisresearch is focused on researching theelements and the structure of Englishadvertisements. Indeed, the aims of theresearch are to describe the elements andthe structures of English advertisements.The method used in this research is adescriptive qualitative method. By usingthis method, the writer collected data andprovided evidence related to problemformulation of the study. The use of thismethod is related to the problemformulation which focuses to describe theelements and the structures of Englishadvertisements. The source of the dataconsists of 50 English cosmeticsadvertisements from Vogue Magazine,edition 2004 up to 2007. The result ofstudy shows most English advertisementsare made up of 5 elements, i.e.: Headline,Sub headline, amplification of story, proofof claim, and action to take. In addition,there are 8 types structures of Englishadvertisements, namely: Headline - Subheadline - Amplification of Story - Proofof Claim - Action to Take, Headline - Subheadline - Amplification of Story - Actionto Take, Headline - Sub headline -Amplification of Story - Proof of Claim,Headline - Sub headline - Proof of Claim -Action to Take, Headline - Sub headline -Amplification of Story, Headline -Amplification of Story - Proof of Claim -Action to Take, Headline - Amplificationof Story - Action to Take, Amplificationof Story - Proof of Claim - Action to Take.
