摘要：The mobile phone is one of technology information and can not be separatedfrom their daily lives. Mobile phones also have become common items inmasyaraka., Inside there is a mobile phone provider card (sim) which is used tosmooth communication access. Various kinds of brand mobile phone card manyoutstanding market, both GSM technology and CDMA technology to make thecompetition tighter card manufacturer which is always expected to try to meetconsumer tastes and desires at any time change, so the tariff war between thecard manufacturer no longer terhidarkan. The purpose of this study was toexamine whether there are different student satisfaction card users of GSM andCDMA cellular technology. This research was conducted on 80 students fromthe University Gunadarma Depok, with the following criteria: students who usedtwo cards of GSM and CDMA cellular, with 25 years of age 18.. Formeasurement of consumer satisfaction scale first tested the validity using theProduct Moment Correlation analysis technique from Karl Pearson andreliability using Cronbach Alpha techniques using SPSS version 12.0 forwindows. From the results of analysis of 86 studies found that consumersatisfaction scale items tested there are 62 items that valid and reliable with acorrelation value between 0.323 to 0.823 with a reliability coefficient of 0.956.Based on this research can be concluded that the difference is significant studentsatisfaction card users of GSM and CDMA cellular technologies. This can beknown from sig. (2-tailed) of 0.000 (p < 0.05). Data analysis using pairedsample t test. This study shows that the hypothesis be accepted, which meansthere are differences of consumer satisfaction card users of GSM and CDMAmobile technology in university students.. The author recommends to use thecard provider in accordance with the needs, do not be tempted by the cheapprices but do not have good service quality, so expect to use the card with thelower prices but also good service so as not to often change your mobile cardinstead.
