标题：RELATIONS BETWEEN ATTITUDES TOWARDS ADOLESCENT PRINCESS PRODUCTS WITH MULTI LEVEL MARKETING BEHAVIOR IN THE PURCHASE OF GOODS COSMETICA CONSUMPTIVE Puji Astuti, Ira Puspitawati, S.Psi., M.Si
摘要：Keyword: ABSTRACT :Abstrack:This study aims to examine the relationship between female adolescent attitudestowards multi-level marketing products with the consumer behavior in purchasing cosmetics. A growing phenomenon among adolescents indicates that adolescents want to always look that can attract attention of others, especially peers. In teenage girls, they usually use cosmetics to supplement her physical attractiveness appearance to look beautiful. So young, a lot or spend their money behave consumptive for such purpose. One of the current cosmetics sold through multi-level marketing by the distributor, the distribution of cosmetic products and services through word of mouth based on direct orders from producers to consumers (Yarnell %26 Yarnell, 2001). The consumers are the ones specific or people who need their products (Nathan, 1993). Teenage girl as one who consumes the consumer may have cosmetic interest to buy multi-level marketing cosmetics products. Predictor variables in this study are attitudes towards multi-level marketing products, while variable criteria are the consumer behavior of cosmetic goods. The study involved 50 people between the ages of young women 19 to 22 years. They were asked to complete a questionnaire scale of attitudes toward product-scale multi-level marketing and consumer behavior towards cosmetic goods. For the scale of attitudes towards multi-level marketing products based on the components of the attitude of Prasetijo %26 Ihalauw (2005). On this scale of 40 items tested there are 11 items that otherwise fall, while a valid items totaling 29 items. The test results are reliable yield reliability coefficient of 0.887. For the scale of the consumer behavior of cosmetic goods refers to those aspects of the consumer behavior of Lina %26 Rashid (1997). On this scale of 43 items tested there are 23 items that otherwise fall, while a valid items totaling 20 items. The test results are reliable yield reliability coefficient of 0.828. According to analysis done using product moment correlation technique, it is known that the correlation coefficient is -0.167 with a significance level of 0.245 (p > 0.05). From these results mean that the hypothesis is rejected, there is no significant relationship between attitudes towards multi-level marketing products with the consumer behavior of cosmetic goods in adolescent girls.
