摘要:Keyword: key words: achievementAbstrack:ABSTRACT :In the election department, there are some parents who choose and impose its will on a child to college of their choice. Parents who choose majors without regard to interest his son, will make the child feel overwhelmed in their lectures live and have no motivation. Achievement motivation is needed in the learning process. Motivation plays an important role in the achievement of the goals of each individual. Based on the few existing explanations, college kids are not in accordance with their interests resulted in low achievement motivation, resulting in a bad effect on academic achievement. Finally there are two factors that influence the achievement motivation of subjects, including internal and external factors. On the internal factors have not yet succeeded in a sense, less confident of academic ability and sense of burden of responsibility. On the external factors are the parents encouragement, reward and support the college environment.