摘要：Key Word : narcissistic, personality, metro sexual, men, JakartaABSTRACT :Mid, appeared a term discussed later, the metrosexual. When I first mentionedby Simpson (1994), not many people are paying attention to this. But now evenmetrosexual man touted as a major phenomenon (buzz phenomenon) sinceskyrocketed and stuck so fast and become the new reality in human life.Metrosexual comes from the Greek word, which means the capital metropolis,and sexual. The existence of metrosexual man is a phenomenon that was sointeresting to be studied. This phenomenon is often referred to aswomen-oriented men has expanded globally and increasingly real (Kartajaya etal, 2004). This phenomenon first appeared in America and England with iconslike David Beckham, Leonardo DiCaprio, Robbie Williams until now has alsobecome part of the city people lifestyles in Jakarta and some other big citiesminded style abroad (abroad minded) and was hedonic. The icons of the localleaders in Indonesia and then appeared as Tantowi Yahya, Ferdi Hasan andSalim Fery. Metrosexual man is a man who has unique characteristics such asthe narcissistic personality that was in him and keep and care for your body andappearance more than women do. This yng interesting phenomenon is thetendency of narcissistic metrosexual men. Narcissism is self-love, which is veryexcessive attention to yourself
