摘要：Keyword: Key Word : narcissistic, personality, metro sexual, men, JakartaAbstrack:ABSTRACT :Mid, appeared a term discussed later, the metrosexual. When I first mentioned by Simpson (1994), not many people are paying attention to this. But now even metrosexual man touted as a major phenomenon (buzz phenomenon) since kyrocketed and stuck so fast and become the new reality in human life. Metrosexual comes from the Greek word, which means the capital metropolis, and sexual. The existence of metrosexual man is a phenomenon that was so interesting to be studied. This phenomenon is often referred to as women-oriented men has expanded globally and increasingly real (Kartajaya et al, 2004). This phenomenon first appeared in America and England with icons like David Beckham, Leonardo DiCaprio, Robbie Williams until now has also become part of the city people lifestyles in Jakarta and some other big cities minded style abroad (abroad minded) and was hedonic. The icons of the local leaders in Indonesia and then appeared as Tantowi Yahya, Ferdi Hasan and Salim Fery. Metrosexual man is a man who has unique characteristics such as the narcissistic personality that was in him and keep and care for your body and appearance more than women do. This yng interesting phenomenon is the tendency of narcissistic metrosexual men. Narcissism is self-love, which is very excessive attention to yourself
