摘要：Keyword: key words: motivationAbstrack:ABSTRACT :Based on research results, obtained by the correlation coefficient of 0.595 with a significance of 0.000 (p < 0.001). From these results we can see that this research hypothesis acceptable, which means there is a positive relationship between motivation significant work and creativity in working on the creative team of electronic media. This means that the higher work motivation, the higher the subject of creativity. This is supported by the opinion Adni (1994), which explains the high motivation will lead to increased creativity. Therefore, by having a high work motivation will bring creativity as well. This is highly needed once the creative team, particularly working in electronic media, because since we can assess how attractive ideas that they serve in each of impressions and can be said to succeed if their events attract many viewers or listeners. In this day and age, one whose creativity is needed at that particular company operates in the entertainment world that demands more creativity. This field requires presentation of how they work in order to attract the audience of the work. All events can be displayed with the help of print media or electronic media. Therefore a lot of companies that require their employees, especially for the creative team of electronic media have the motivation to work can have a maximum creativity so that it can compete with other industries which are engaged in television or broadcasting. Creative team is a group of individuals who are exploring their creative ideas that can be poured and the production is slick. The creative team on the electronic media play a role in terms of presenting a program as interesting as possible so that the audience of the show they do not feel monotonous with ideas that they pour in their coverage programs. View of the tasks that they can lead us to generate a value that works fine and the maximum to be presented either through print or electronic media, the creative team must have the motivation of work so they can have a maximum creativity in creating the ideas or works which is always interestingand different from others. That is why researchers want to know the relationship between motivation and creativity in working on the creative team of electronic media .
