摘要：This study aimed to investigate both the motives of insurance companies that engage in campus exhibitions and the structural relationships between those motives and the training of exhibition staff. The study involved a survey comprising two sets of questionnaires concerning exhibitors’ motives and training requirements when undertaking campus exhibitions. A total of 62 staff members from six insurance companies participated in the study. Quantitative analysis of the questionnaires was then carried out using descriptive statistics, and Pearson correlation was performed to indicate the direction and relationship between the two variables. The results of this study showed a strong correlation between non-sales motives and training.
关键词：Insurance company campus exhibition; exhibition motive; exhibitiontraining
Loading...
