摘要：Modern business environment imposes the need for the continued finding and defining of new concepts and tools that support strategic management. The aim of introducing new concepts is certainly raising the overall efficiency of the enterprise. The recession and related economic and production difficulties that enterprises face today, require a deep re-consideration of the business models and managerial approaches adopted to increase the enterprise’s growth and value-creation. The effort of the modern management, along the twentieth century, had been aimed to develop a wide range of models to allow managers to control, understand and coordinate the functions of enterprise’s value chain as well as their integration in accordance with a strategic perspective like the balanced scorecard model. The question is, if the Serbian managers are aware of the necessity of introducing and implementing balanced scorecard, what are the implications of its implementation?
