摘要：Rapid changes in high technology and amid global competition shorten life cycles of product and highlight the important role of new product development (NPD). Many studies explore key success factors (KSFs) and how they affect outcomes of NPD, but do not present recipes or combinations of KSFs for successful outcomes of NPD. The purposes of this paper are to explore the key success paths (KSPs) theory by creating and implementing combinations of KSFs and outcomes of NPD. This paper likewise proposes the arguments that KSFs guide the NPD strategies achieving high- performance level of outcomes through multiple combinations that may be based on competitive advantages of companies and industries. This paper uses the fuzzy-set qualitative comparison analysis (QCA) as methodology and the fs/QCA software to explore the KSPs theory. Findings of this paper show the followings: the arguments of KSPs are verified; KSPs help allocate resources and more appropriately enrich information; and KSPs should be chosen using a combination of multiple KSFs based on one’s competitive advantages to attain successful outcomes.
关键词：New product development (NPD); key success factors (KSFs); qualitative comparison analysis (QCA); fuzzy-set theory; key success paths (KSPs) theory; new product development strategy
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