摘要：This study investigates the impact and effect of personality (Big Five Personality Traits) on buying behavior (impulsive and compulsive buying). The participants (N=640) are students from a public sector university. Moreover, the influence of individual personality traits, that is, extraversion, agreeableness, conscientiousness, openness and neuroticism on impulsive and compulsive buying has been analyzed. Moreover, the effect of age and educational level has also been analyzed. The analysis presents interesting insight on the aforementioned relationship.
关键词：Big Five Personality Traits; Impulsive Buying; Compulsive Buying; Consumer Buying
