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  • 标题:The flex-fuel technology building process in Brazil: An analysis from the perspective of business platform
  • 本地全文:下载
  • 作者:Daniel Leite Mesquita ; Joel Yutaka Sugano
  • 期刊名称:African Journal of Business Management
  • 印刷版ISSN:1993-8233
  • 出版年度:2013
  • 卷号:5
  • 期号:20
  • 页码:8100-8109
  • DOI:10.5897/AJBM11.006
  • 语种:English
  • 出版社:Academic Journals
  • 摘要:The conceptual perspective of "business platform" intent to demonstrate that in the current situation, industries can jointly establish innovations through formal exchanges of expertise between a "leader firm and its complementary." The research had qualitative and exploratory character, using grounded theory techniques and thematic content analysis of five in-depth interviews made to automakers and suppliers of flex-fuel technology. The flex-fuel technology as a "business platform", presented the following results: there were modifications in the architecture of the engine flex-fuel-related components; the technology emerged from a strong relationship of exchange of expertise among the "Modules "(the systemists and the automakers). The interviewees reported the existence of co-design in the development and application part of this technology. The power of the automakers in the "architecture" of the flex-fuel platform is also highlighted by the leadership in the chain of the automotive industry. Finally, it was elaborated a model of “flex-fuel business platform from the concepts drawn from the interviews. It was concluded that the flex-fuel platform is led by automakers that hold the core architecture of the engine. Innovations of high aggregated value, as the case of flex-fuel, require partnerships and standardization with "complementary" (large and small suppliers).
  • 关键词:Flex-fuel technology; business platform; automotive industry
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