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  • 标题:Business Narrative Modelling Language (BNML) representations: A storyline view and a plot view of how interoperability is an antecedent of innovation at IP BRICK
  • 本地全文:下载
  • 作者:Manuel Au-Yong Oliveira ; Joao Jose Pinto Ferreira
  • 期刊名称:African Journal of Business Management
  • 印刷版ISSN:1993-8233
  • 出版年度:2012
  • 卷号:6
  • 期号:15
  • 页码:5338-5361
  • DOI:10.5897/AJBM11.2027
  • 语种:English
  • 出版社:Academic Journals
  • 摘要:The relationship between interoperability and innovation is very hard to prove and more empirical studies seem to be needed to this end. We performed an in-depth case study at an innovative Portuguese software firm which has achieved steady growth, international brand recognition and consistent annual profits, despite the much publicized economic crisis in Portugal. IP BRICK is interesting as it differs from the survivalist entrepreneurial endeavours which tend to be the norm in Portugal. We indeed conclude that having an interoperability capability is central and an antecedent to innovation. Furthermore, a dynamic organizational innovation culture is instrumental and Information and Communication Technology (ICT) is seen to be an enabler in the process. Using digital knowledge management tools as a basis for innovation and having a company-wide profit-sharing scheme based on seniority, but also on merit, encourage a knowledge-sharing corporate culture. This is seen to be especially important in Portugal where there is no religious diversity, a characteristic of a dogmatic culture with a low creative orientation and an absence of a performance orientation. Our research has also used the Business Narrative Modelling Language (BNML) – a research tool which made the research effort more agile and dynamic when compared to more traditional research methods.
  • 关键词:Interoperability; innovation; Information and Communication Technology (ICT); case study; Business Narrative Modelling Language (BNML)
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