摘要：The self-concept orientation of individuals to achieve multiple targets of organization identification- coworker, workgroup and organizational identification is evaluated with mediating role of individuals associated motives. The study sample is consisted of 74 educational specialists from renowned universities of Pakistan. Result shows that, Self-concept orientation has a positive but insignificant impact (∆R2 =0.023, β=0.121, P=0.199) on organization identification targets. Self-motives of individuals positively but partially mediates between self-concept orientation and organizational identification targets (∆R2 =0.004, β=0.052, P=0.59). The overall result supports the view that associated motives; self-consistency, self-enhancement and self-expansion play an intervening role in individuals’ self-concept orientation to identifying organizational targets.
