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  • 标题:Performance measurement using balanced scorecard measures and strategy based on Miles and Snows typology in Iran
  • 本地全文:下载
  • 作者:Abdullah Khani ; Morteza Ahmadi
  • 期刊名称:African Journal of Business Management
  • 印刷版ISSN:1993-8233
  • 出版年度:2012
  • 卷号:6
  • 期号:46
  • 页码:11391-11400
  • DOI:10.5897/AJBM12.160
  • 语种:English
  • 出版社:Academic Journals
  • 摘要:This paper investigates the relationship between different types of strategy and application of different measures of balanced scorecard (BSC). The data used in this study were collected; using a questionnaire for a selective sample of 62 manufacturing companies listed on Iranian's Tehran Stock Exchange (TSE). The results indicate that there is a positive relationship among analyzer strategy and application of the BSC measures in total and its separate perspectives. However, there is no significant relationship between prospector strategy and application of the BSC measures. Moreover, defender strategy has a negative impact on the application of overall BSC measures and internal processes measures.
  • 关键词:Miles and Snow's typology; balanced scorecard; prospector strategy; defender strategy; analyzer strategy; reactor strategy
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