摘要：Based on the complementarities characteristic of the Brazilian sugarcane industry resides the principal aim of this work is the study of the relationship and significance of the ethanol technology in the development of a business platform in the Brazilian sugarcane market. As for design methodology, this article was developed from theuse of qualitative research by applying the grounded theory. The data collecting for this work came out two different forms but realized jointly, according to the necessities. At first a data survey was made in secondary sources and later, as second part of the data collecting, interviews in depth were made to widen the knowledge about the studied matter and furnish subsidies for the proposed theory.The results showed that the exchanges of information between the various organizations that market share of sugar cane in Brazil are structured around the concepts of platform business. This structure of complementarities enabled the development of several innovations in such as: transgenic sugarcane, dry steam, energy, optimization of the factories, motor fuel with the same ethanol and gasoline consumption, biodegradation plastic from ethanol, production of transgenic cane saplings, bagasse gasification, ethanol from cellulose, better adaptable machines,combustible cells and gasoline and diesel from cane.
