摘要：The purpose of this study was to investigate the consumer-related information to which tour operators in South Africa have access. Data were obtained using a self-administered computer-aided questionnaire. This questionnaire was forwarded to 1 000 tour operators, viewed by 360 tour operators, and a response rate of 42.45% was achieved. The results indicate that 68.4% strongly agree that their information systems are adequate while a mere 34.9% agree that their information systems provide them with consumer-related information. From this, it is evident that tour operators will not be in a position to satisfy the dynamic needs and wants of today’s tourists unless there is access to a comprehensive information system.
关键词：Tour operators; consumers; information systems; access; South Africa
