摘要：Analyzing the current approach of global crises from the perspective of business and technological environment, one may find an obvious tendency to use nature as a resource rather than a stakeholder of human activities. This paper suggests environmental-oriented management strategies based on eco-costs to be understood in the context of benefits to humanity. This research addresses the way economic entities include environmental factors in their corporate strategies to stimulate innovation, create value, and build up competitive advantage. The most important result of this approach is the outlining of an innovative framework for strategic management, based on a complex approach, triggered by the reality of the global crisis, the proposed components are: (1) the relationship between eco-costs and customer value in the form of eco-performance ratio; and (2) the global view of the actual dynamics solved by a new mechanisms: correlated crises – strategies – values. The conclusions and debates of this paper offer opportunities for new approaches in promoting green thinking to gold practice in entity management and to provide the premise for future research.
