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  • 标题:Solutions for conflicts between variant product strategies and their performance evaluation
  • 本地全文:下载
  • 作者:Hsing Hung Chen ; Amy H. I. Lee
  • 期刊名称:African Journal of Business Management
  • 印刷版ISSN:1993-8233
  • 出版年度:2009
  • 卷号:3
  • 期号:12
  • 页码:807-818
  • DOI:10.5897/AJBM09.141
  • 语种:English
  • 出版社:Academic Journals
  • 摘要:Although lots of recent publications address customer management and supply chain management within production networks, critical success factors (CSFs) of new product development (NPD) still have no one solution. In addition, most firms also suffer from the inconsistency between strategic objectives (newly emerging strategies) and final performance (implementing the current strategy). In order to solve the aforementioned problems, the paper first discusses CSFs of NPD within production network, and then finds that CSFs are different between strategic objectives and performance indicators. Basically, the difference is larger in radical product strategies because their composite are more complicated and dynamic, but smaller in incremental product strategies. Accordingly, in order to solve the inconsistency for all product strategies, firms are suggested to adopt the model consisting of two sets of casual analysis to timely cascade strategic formation process with extracted CSFs, and then extracted CSFs with performance evaluation indices.
  • 关键词:Product strategies; project management; critical success factors (CSFs); performance evaluation
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