摘要：Benchmarking is a managerial tool that can assist the organizational change and the innovation. The paper aims to discover the degree in which Romanian managers in various industrial fields use this modern tool in the improvement of business strategy or organizational processes. In this context, we presented some results of a selective research made in Romanian industrial environment. The respondents were experts in creativity management and benchmarking, acting in big, medium or small enterprises. They offered many solutions for increase the rate of use of benchmarking and creativity couple in the management of Romanian organizations.
