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  • 标题:Determinants and Impact of Online Social Interaction on Online Buying Behaviour
  • 本地全文:下载
  • 作者:Nina Farisha Isa ; Nina Farisha Isa ; Noor Akma Mohd Salleh
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2016
  • 卷号:219
  • 页码:352-358
  • DOI:10.1016/j.sbspro.2016.04.045
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractInteractions in the e-commerce between companies and consumers are mainly through the retailer's Web site, interactions in social media such as Facebook are mainly based on virtual activities between consumers and consumers. The primary purpose of this paper is to investigate the determinants of consumer buying behaviour and the role of online social interaction on online buying. Results of natural experiment indicate that online social interaction among the consumers will change the opinion of buying behaviour.
  • 关键词:Social Media;Online Social Interaction;Social Influence;Consumer Buying Behaviour;Field Experiment.
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