摘要：AbstractThe research problem was how Small Medium Enterprises (SMEs) behaviour shared their knowledge with the impact on improving product innovation capabilities. Research using phenomenological approach and Creswell Model Analysis Data. The research findings showed that attitude toward knowledge sharing behaviour to be addressed as a spirit to move forward, obligation, fortune sharing, and efficiency. Motivation of knowledge sharing behaviour were growth, independent, partnership, and consumer's satisfaction. Whist, harmony and patience were meanings of the embedded value of SMEs owners. Perceived behavioural of knowledge sharing behaviour was determined by learning together, willingness, and understanding other. Finally, innovation capability was defined as innovative product, improved production techniques, and improved quality.
