摘要：Service plays a significant role in the economy as it lies at the very hub of the business activity of a country and every business in the marketplace. Irrespective of where we live, service sectors permeate every aspect of our daily lives. The global advancement of service knowledge and practice is imperative in motivating the next generation of service researchers, teachers and practitioners. As such, International Research Symposium in Service Management (IRSSM) hopes to bring together researchers, teachers, practitioners and students from various service sectors and provide them with a unique forum to share the latest theories and practices prevalent in dynamic service economies. It also illuminates the latest thinking in service, combined with aspects of technology, social sciences, and business.
