摘要：AbstractAccording to a report issued by the Indonesian National Police, in 2010 in every 1 hour there are about 3-4 people die from road traffic accidents. Road safety campaigns have been widely used in many jurisdictions, including Indonesia and Australia, to reduce deaths and injuries but few campaigns have been designed using scientific theories or evaluated for their effectiveness in changing attitudes, intentions or behaviors.In this research, the analysis of RUNK is focused on accident rate value as the parameter to be evaluated. The accident rate is separated based on the cause of the accident itself referring to type of road. It is calculated in 2012 as data has possible to be collected. The result show that type of road 4/2 UD has the highest accident rate.I
