摘要：Cultural routes appear as a new concept that turned to be very beneficial in terms of the revitalization and presentation of cultural heritage in its broader sense - from archaeological sites to landscapes. These trails provide a unique purview into the spirit of modern countries and their inextricable connection to contemporary time. On the territory of present day Serbia 17 Roman emperors were born, which is one fifth and largest number of Roman emperors born anywhere in the world, outside of Rome. That was a good basis for developing idea of forming cultural route and starting the project „The Trail of the Roman Emperors“ in Serbia. It can be one of the most important topics in the field of cultural tourism in Serbia, and the main goal of this paper is to give a proposal for its valorization and promotion for the tourism purposes. This will be achieved through the evaluation of all elements of tourist valorization on the basis of which general tourist assessment will be formed, while the purpose of SWOT analysis was to detect existing strengths and weaknesses, and provide real opportunities and risks for this cultural route.
