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  • 标题:Design, innovation and personalization: The main asset company 'Simpo', Vranje
  • 本地全文:下载
  • 作者:Stošić-Mihajlović, Ljiljana ; Stošić-Mihajlović, Ljiljana
  • 期刊名称:Journal of Process Management. New Technologies
  • 印刷版ISSN:2334-735X
  • 电子版ISSN:2334-7449
  • 出版年度:2013
  • 卷号:1
  • 期号:3
  • 页码:58-61
  • DOI:10.5937/JPMNT1303058S
  • 语种:English
  • 出版社:KD Mapro
  • 摘要:The company 'Simpo' - Vranje, is the largest exporter of Serbian furniture and more than four decades has been present on the international market, in almost every continent. And today in about 30 countries worldwide exports 65% of production. Its main advantages are a business emphasis on modern design, the constant innovation of products and materials, and personalization.
  • 关键词:'Simpo' - Vranje; marketing; design; innovation; personalization
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