期刊名称：Journal of Process Management. New Technologies
印刷版ISSN：2334-735X
电子版ISSN：2334-7449
出版年度：2013
卷号：1
期号：1
页码：44-48
DOI：10.5937/JPMNT1301044S
语种：English
出版社：KD Mapro
摘要：As companies and individuals to live their best release? What should companies and individuals were the most successful? What job would bring the most satisfaction and opportunities for further development? What would be the fastest way led to the realization of corporate goals and their own? Answers to these questions can be obtained through analysis of employer brand and Analysis of individual potential (AIP). Employer brand analysis and analysis of individual potential is the process of identifying the strengths and potential of the company as well as a person. In this way, determining what it is that a company or person works best, how to motivate people and to the field of application of discovered talent. The main objective of this procedure is the development of an overall as well as personal and professional development of individuals in the direction of those activities and areas that will bring long-term satisfaction.
关键词：employer brand; the analysis of individual potential; organizational culture
