首页    期刊浏览 2024年11月13日 星期三
登录注册

文章基本信息

  • 标题:Brands and branding - example: Coca-Cola
  • 本地全文:下载
  • 作者:Stošić-Mihajlović, Ljiljana ; Stošić-Mihajlović, Ljiljana
  • 期刊名称:Journal of Process Management. New Technologies
  • 印刷版ISSN:2334-735X
  • 电子版ISSN:2334-7449
  • 出版年度:2013
  • 卷号:1
  • 期号:1
  • 页码:57-64
  • DOI:10.5937/JPMNT1301057S
  • 语种:English
  • 出版社:KD Mapro
  • 摘要:The most valuable brand in the world is still 'Coca Cola', and the highest increase was recorded value 'Apple' because that's who entered the top ten most valuable brands. Coca-Cola HBC Serbia makes a significant contribution to the local economy. In three bottling plants, distribution centers and sales offices in Serbia and employ over 1500 people. Taxes that are paid regularly Serbian authorities are yet another way of contribution to the national economy.
  • 关键词:brand; branding; marketing; Coca-Cola
国家哲学社会科学文献中心版权所有