期刊名称：Advances in Science and Technology Research Journal
印刷版ISSN：2080-4075
电子版ISSN：2299-8624
出版年度：2016
卷号：10
期号：31
页码：274-280
DOI：10.12913/22998624/64389
语种：English
出版社：Society of Polish Mechanical Engineers and Technicians
摘要：In this paper there were presented some information about marketing and advertisement in the aspect of acquiring customers-candidate for studies with the help of the film as a tool of this kind of action. The paper also shows the results of the survey research and their analysis in the scope of expected features which will be characteristic, according to the respondents, for above-mentioned transfer tool.
关键词：marketing;advertisement;film for promotion;candidate for studies;survey research
