期刊名称：International Journal on Food System Dynamics
印刷版ISSN：1869-6945
出版年度：2015
卷号：6
期号：1
页码：32-49
语种：English
出版社：CentMA
摘要：Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space in retail outlets, niche products like high welfare meat cannot be placed both at the self-service counter and at the service counter. In order to analyze where to place it best an online survey of 642 German consumers was conducted. By means of factor and cluster analyses, consumers’ animal welfare attitudes and their preference for a point of purchase were combined. The different target groups were joint using cross tabulation analysis. The results reveal that consumers in the target group show a more positive attitude to the service counter.
关键词：Service counter; self-service counter; retail; animal welfare; consumer research
