摘要：This paper hypothesizes that the different cultural orientations that Spain and USA hold with respect to Hofstede’s (2003/1991) Individualism cultural dimension may promote different professional discourse cultures in business we sites. A corpus of 100 business websites from the toy industry (50 from Spain and 50 from USA) was chosen for the analysis. With the help of the computer program SPSS Statistics 18 Software, a quantitative analysis is carried out to determine if there are significant statistical differences in relation to the linguistic variables that are used to convey information about the company in the business websites of both societies. An international company should know the different cultural values that make up the “modus operandi” of individuals from different societies and how these values influence in the transactional discourse of a professional digital genre like the business website
其他摘要：This paper hypothesizes that the different cultural orientations that Spain and USA hold with respect to Hofstede’s (2003/1991) Individualism cultural dimension may promote different professional discourse cultures in business we sites. A corpus of 100 business websites from the toy industry (50 from Spain and 50 from USA) was chosen for the analysis. With the help of the computer program SPSS Statistics 18 Software, a quantitative analysis is carried out to determine if there are significant statistical differences in relation to the linguistic variables that are used to convey information about the company in the business websites of both societies. An international company should know the different cultural values that make up the “modus operandi” of individuals from different societies and how these values influence in the transactional discourse of a professional digital genre like the business website
关键词：intercultural communication;discourse analysis;business websites;comunicación intercultural;análisis del discurso;páginas Web de negocios
其他关键词：intercultural communication; discourse analysis; business websites
