摘要：Customer satisfaction has received considerable attention in recent years in residential projects. The research work was carried out to examine customer behavior towards residential projects. A survey has undertaken with close ended questions. An opinion are taken on Likert scale and mail survey with face to face interview was held with 104 sample customers about the home variables provided in home by the developers. Statistical analysis was conducted by statistical package for social science (SPSS) to explore customer satisfaction in residential projects. Mean value indicates that most of customers were not properly satisfied with house service and maintenance of home from developers. The main benefit of this work is to gain high customer satisfaction with remain a customer’s potential partner in the future.
关键词：Customer satisfaction; Close ended question; Residential projects
