出版社：Consejo Superior de Investigaciones Científicas
摘要：Through the analysis of a case study (weekly paper Costa Blanca Nachrichten ) we tried to accede in an indirect way to the guidelines of cultural interaction of a foreign community in Spain. In a global context that determines the local strategies of communication (glocalization), the contents of the media shows the vision of the local culture of the German residents, and the efforts of uncertainty reduction and increase cultural competence in this new social-cultural space. The structure of the contents presents the studied weekly paper as a mediator in the sense of an intermediate space between two cultures, and in the sense of a performer of the social realities in an asymmetric system of interchange of meaning.
关键词：Content Analysis;European Mobility;Glocalization;Identity;Intercultural Mediator;Análisis de Contenido;Identidad;Glocalización;Mediación Intercultural;Movilidad Europea
