出版社：Consejo Superior de Investigaciones Científicas
摘要：This study analyses the production and supervision of doctoral theses on advertising in Spanish universities. Universities with Faculties of Communication or Information Science have been included, as have any others that had theses on advertising and in which the supervisor figures expressly. We worked with 260 doctoral dissertations from the period ranging the creation of the BA in Advertising in Spain in 1971 until 2010. Bibliometric techniques were applied for performing the different analyses. During the study we focussed on the evolution of the annual production of doctoral theses, the distribution of production among the universities, and also among the faculties or departments responsible for doctoral theses. Finally, we analysed the scholarly production of the supervisors themselves, as well as the levels of collaboration or cooperation during the supervision. A total of two hundred and fourteen supervisors were studied; twentyfive theses had more than one supervisor.
关键词：Supervision of doctoral theses;doctoral theses;advertising;scientific production;bibliometric analysis;Dirección de tesis doctoral;tesis doctorales;publicidad;producción científica;análisis bibliométrico
