摘要:In the study, context-creativity of Teresa M. Amabile was used as The foundation to apply it in the bags & luggage design course. Moreover, the sectional creative training education mode of prior heuristic task and postpositional algorithmic task was proposed. 26 junior students in product design were used as the trial objects. The Consensual Technique for Creativity (CAT) was considered as the scoring standard of creative performance. In the end, the sectional theoretical framework of effective creative training in product design was finally proposed.