出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：The purpose of this study is to examine and analyze the effect of (1) store atmosphere to the consumer re-purchase intention, (2) location of the consumer re-purchase intention in Minimarket Sekawan Tabanan. The number of samples taken were 112 respondents using purposive sampling technique. D ata analysis technique used is multiple linear regression analysis. R esults showed that atmosphere of departure and the location has a significant influence on consumer purchase intentions Minimarket Sekawan . As well as the atmosphere of the store and the location of a significant effect on purchase intentions re simultaneously.
