文章基本信息
- 标题：The Evolution of Relationship Marketing (RM) Towards Customer Relationship Management (CRM): A Step towards Company Sustainability
- 本地全文：下载
- 作者：Samsudin Wahab ; Juhary Ali
- 期刊名称：Information Management and Business Review
- 电子版ISSN：2220-3796
- 出版年度：2010
- 卷号：1
- 期号：2
- 页码：88-96
- 出版社：International Foundation for Research and Development (IFRD)
