文章基本信息
- 标题：Online Brand Awareness: Determining the Relative Importance of Facebook and Other Strategies among the Malaysian Consumers
- 本地全文：下载
- 作者：Ahasanul Haque ; Abdul Momen ; Seyama Sultana 等
- 期刊名称：Information Management and Business Review
- 电子版ISSN：2220-3796
- 出版年度：2013
- 卷号：5
- 期号：4
- 页码：168-174
- 出版社：International Foundation for Research and Development (IFRD)
