期刊名称：CyberOrient : Online Journal of the Virtual Middle East
印刷版ISSN：1804-3194
出版年度：2016
卷号：10
期号：1
页码：1-3
语种：English
出版社：CyberOrient
摘要：Gender is constructed, performed and consumed through media in multiple ways. In this special issue of CyberOrient, we aim to bring together research on a range of Middle Eastern and Muslim cultural media products. In addition, a couple of the articles and essays shed light on the ways in which gender and gender activism may be enacted online in a variety of ways. The overarching goal of this special issue is to examine how gender roles are constructed, transmitted, performed and negotiated, and at times put forward as part of lifestyle or ideological choices. At the same time, we are interested in how such media products are received, imagined, and consumed in the everyday lives of audiences. This special issue focuses both on media practices and media cultural production in the Middle East as well as products intended for consumption by Muslim and Middle Eastern diaspora. Examples of media products include TV-series, YouTube videos, social media, and Islamic branding online. Even if a multitude of media formats are produced primarily for entertainment, much of popular cultural production promotes particular worldviews, gender dynamics, political stances, consumerism patterns, and lifestyles. The worldviews and subjectivities of the individual media users, and the modes in which they engage with the media are therefore equally important to analyse, in order to understand the complex responses of media audiences. Guiding questions for the select articles include: To what extent are cultural media products embedded with an ideological agenda or a blueprint for 'ideal' gender relations? How do audiences respond to media products' prescriptions on gender and/or lifestyle? In what ways does consumer culture play into the media products?
