期刊名称：Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship)
印刷版ISSN：1411-1438
出版年度：2014
卷号：16
期号：1
页码：27-34
DOI：10.9744/jmk.16.1.27-34
语种：English
出版社：Institute of Research and Community Outreach - Petra Christian University
摘要：The purposes of this study are to identify the internal and external factors and to determine the best strategy for developing natural tourism in Pancar Mountain Natural Park. This study employs a descriptive method through surveys using a purposive sampling method. The analysis tools used are IFE and EFE, IE Matrix, SWOT Matrix and QSPM. Recommended strategies are: 1) product development strategy, 2) market penetration, 3) optimizing the cooperation of stakeholders, 4) defining the area and boundary of Pancar Mountain Natural Park, 5) increasing citizen participation and 6) increasing the role of associations.
