期刊名称：Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship)
印刷版ISSN：1411-1438
出版年度：2012
卷号：14
期号：2
页码：128-137
DOI：10.9744/jmk.14.2.128-137
语种：English
出版社：Institute of Research and Community Outreach - Petra Christian University
摘要：Study associated experiential marketing on tourism customer loyalty has’t been widely applied. This study examines the simultaneous and partial impact of experiential marketing dimensions: sense, feel, think, act, and relate to customer loyalty. Multiple regressions were used for data analysis. F-test found that experiential marketing has positive and significant impact on customer loyalty. t-test found that feel and sense a significant positive impact on customer loyalty, while think, act, and relate insignificant positive impact on customer loyalty.
关键词：Experiential Marketing, Costomer Loyalty, Tourism Service
