期刊名称：Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship)
印刷版ISSN：1411-1438
出版年度：2014
卷号：16
期号：1
页码：47-54
DOI：10.9744/jmk.16.1.47-54
语种：English
出版社：Institute of Research and Community Outreach - Petra Christian University
摘要：This study aimed to find out the strategy implementation for the achievement of quality standard and the effect on timber’s sale in the European market. The result were the strategy that used by PT Seng Fong to achieve the quality standard such as legal purchases of raw materials, timber certification, compliance with product EN standard and usage of adjuvant glue and paint consistent with international standards. Results of analysis of data obtained adjusted R 2 value 0.701 which means 70.1% of sales are influenced by the strategy of achieving quality standards.
