出版社：Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas
摘要：This paper addresses an emerging phenomenon characterized by continuous change and experimentation: the collaborative commons creation of audiovisual content online. The analysis wants to focus on models of sustainability of collaborative online creation, paying particular attention to the use of different forms of advertising. This article is an excerpt of a larger investigation, which unit of analysis are cases of Online Creation Communities that take as their central node of activity the Catalan territory. From 22 selected cases, the methodology combines quantitative analysis, through a questionnaire delivered to all cases, and qualitative analysis through face interviews conducted in 8 cases studied. The research, which conclusions we summarize in this article,in this article, leads us to conclude that the sustainability of the project depends largely on relationships of trust and interdependence between different voluntary agents, the non-monetary contributions and retributions as well as resources and infrastructure of free use. All together leads us to understand that this is and will be a very important area for the future of audiovisual content and its sustainability, which will imply changes in the policies that govern them.
其他摘要：This paper addresses an emerging phenomenon characterized by continuous change and experimentation: the collaborative commons creation of audiovisual content online. The analysis wants to focus on models of sustainability of collaborative online creation, paying particular attention to the use of different forms of advertising. This article is an excerpt of a larger investigation, which unit of analysis are cases of Online Creation Communities that take as their central node of activity the Catalan territory. From 22 selected cases, the methodology combines quantitative analysis, through a questionnaire delivered to all cases, and qualitative analysis through face interviews conducted in 8 cases studied. The research, which conclusions we summarize in this article,in this article, leads us to conclude that the sustainability of the project depends largely on relationships of trust and interdependence between different voluntary agents, the non-monetary contributions and retributions as well as resources and infrastructure of free use. All together leads us to understand that this is and will be a very important area for the future of audiovisual content and its sustainability, which will imply changes in the policies that govern them.
关键词：comunidades de creación online (CCO);sostenibilidad;contenidos audiovisuales
