文章基本信息

标题：Mobile operators: the natural players in m-Advertising
本地全文：下载
作者：Vasco, Fernando
期刊名称：International Business and Economics Review
出版年度：2009
卷号：1
期号：1
语种：English
出版社：ISG Business School
摘要：Mobility is already integrated in our daily habits, both in social and business events. The more recent technology is changing the way we interact with each other, allowing to create new boundaries, new collaboration models and expanding content consumption.
关键词：mobile operators; trends in m-business