摘要：The world is changing, and tourism is absorbing these new dynamics and trends. The 5th Advances in Tourism Marketing conference hosted a number of papers which enlighten these new paradigms with this special issue bringing together a number of contemporary and challenging views on the subject. Building on the successful publication history of this niche conference, the papers presented were blind peer reviewed before and after the conference with the scientific committee offering further insight during the conference held in Faro, Portugal in 2014. This issue builds consistent with the theme of the conference and the dynamics and events omnipresent across the wider tourism landscape. This special issue combines new and emergent fields of research about embryonic markets and digital marketing that are not typically assessed in the tourism literature. Furthermore, most of the papers selected for this special issue cover these topics in different national contexts and with quite different methods of analysis; from sociology to geography, this special issue represents a truly trans-disciplinary approach to the study of tourism research. Within the boundaries of a trans-disciplinary approach this special issue comprises eight papers covering an eclectic mix of academic research in the tourism marketing field. This issue also serves as a platform to launch new and emerging promising researchers from across the world. This, combined with the effort to catch embryonic or under-researched topics in tourism marketing is presented here, materializing in what we believe to be a promising, challenging, and engaging set of topics and authors in the domain of tourism marketing.
