标题：INTEGRAÇÃO DE SISTEMAS DE INFORMAÇÕES GEOGRÁFICAS E TÉCNICAS DE INTELIGÊNCIA ARTIFICIAL PARA AUXILIAR A TOMADA DE DECISÃO LOCACIONAL DO SETOR BANCÁRIO
摘要：Making a decision on where would be the best location to sell a product is the most crucial task in any market sector. However, this is a complex undertaking since it involves numerous variables, not only related to space, but also related to subjectivity and symbolism and often related to personal opinions. Taking into consideration that the decision on the location involves many variables as to space as well as symbolic variables, this paper presents the integration of a Geographical Information System (GIS) with an Expert System (ES) in order to help with the decision taking process of where to start a new retailer in the banking sector, in this case within the HSBC Bank Brazil S/A, Multiple Banking, Department of Real Estate Administration for the area of the city of Curitiba, Paraná. The system was developed in several steps. To implement GIS ArcGIS was used and to develop the Expert System it was used a shell, named Expert SINTA. The user interface was developed by using programming language Visual Basic. A comparison was made between the methodology used of the specialists of the Department of Real Estate Administration and the proposed system in order to validate the results. The conclusion was that the integration of the systems contributed to an improvement within the decision maping process as to the location in the banking sector, enlarging the possibilities of the spatial analysis and helping the experts with the tasks that involve subjective estimations and often opinions.
其他摘要：Making a decision on where would be the best location to sell a product is the mostcrucial task in any market sector. However, this is a complex undertaking since itinvolves numerous variables, not only related to space, but also related tosubjectivity and symbolism and often related to personal opinions. Taking intoconsideration that the decision on the location involves many variables as to spaceas well as symbolic variables, this paper presents the integration of a GeographicalInformation System (GIS) with an Expert System (ES) in order to help with thedecision taking process of where to start a new retailer in the banking sector, in thiscase within the HSBC Bank Brazil S/A, Multiple Banking, Department of RealEstate Administration for the area of the city of Curitiba, Paraná. The system wasdeveloped in several steps. To implement GIS ArcGIS was used and to develop theExpert System it was used a shell, named Expert SINTA. The user interface wasdeveloped by using programming language Visual Basic. A comparison was madebetween the methodology used of the specialists of the Department of Real EstateAdministration and the proposed system in order to validate the results. Theconclusion was that the integration of the systems contributed to an improvementwithin the decision maping process as to the location in the banking sector,enlarging the possibilities of the spatial analysis and helping the experts with thetasks that involve subjective estimations and often opinions.
关键词：Geomarketing;Sistemas de Informações Geográficas;Sistema Especialista;Setor Bancário;Integração de Sistemas;Geomarketing;Geographic Information System;Expert System;Banking Industry;System Integration
