摘要：Small and medium-sized enterprises, defined as firms employing up to 250 people, are the backbone of the European business community, generating half of gross product and therefore are the main targets for the adoption of electronic commerce models, at this time intensively being integrated in almost all types of business. Electronic commerce is treated as one of the most efficient tolls for business processes optimization, based on more effective control of information management. So electronic commerce can be compared to other traditional forms of competitive advantages, but the main difference in this case is the importance of information technologies base for electronic commerce adaptation. But these new business opportunities have a very specific dimension for small and medium enterprises because of their size, financial abilities and relatively small turnover. The paper aims to analyze the possibilities to integrate the electronic commerce models in small and medium enterprises, defining the main factors that influence the electronic commerce integration and their significance to successful small and medium business approach to electronic commerce usage.
关键词：electronic commerce; small and medium enterprises; business process.
